client tenure: 2017-2018
agency: m.tate for Identity

Amidst the acquisition of 8 solid surface companies, Clio Holdings consolidated and rebranded the collection under two entities to address online/wholesale and retail surface shopping experiences. The relaunch of a bigger, stronger Premier Surfaces was designed and positioned as the epitome of industry expertise —the new standard of quality. Materials for the company reflected the modern, clean style, multifaceted offerings, and simplicity of experience that every consumer seeks.