client tenure: 2013 - present
agency: new wine design

Since 1978, the Detroit Symphony Orchestra’s Classical Roots concerts have increased the awareness of the significant contributions that African-American composers and musicians have made to classical music. The CLASSICAL ROOTS CELEBRATION, held in conjunction with the concerts since 2001, raises funds to provide increased opportunities for African-Americans in classical music through DSO programs like the African-American Orchestra Fellowship and African-American Composer Residency. After rebranding the event in 2013, New Wine has driven the annual visual strategy and design for gala content from formal invitations and marketing initiatives to program books and display signage.