client tenure: 2018
agency: new wine design for 2050 Partners

Sleep related infant death is a leading cause of death among infants under the age of 1. Infant safe sleep is a top priority in Michigan as Detroit’s infant mortality rate is one of the highest in the country. As part of community education initiatives incorporated in health department classes, workshops, and social media awareness strategies, the ABC’s of Safe Sleep creative series was developed as bite sized reminders and tips to help families prevent tragedy. The design styles—including an intentional focus on diversity and whole- and extended-family inclusive infant care—were extended to events over the course of Infant Safe Sleep Month.