client tenure: 2012 - 2019
agency: m.tate for Identity

On the campuses of Detroit Country Day School (DCDS), noteworthy opportunities and exceptional achievements happen every day. Not that these events are run-of-the-mill, but the overall caliber of the DCDS experience is far outside of the ordinary. 'Extraordinary happens every day' is the year's design theme—played out through the ad campaign, annual report, and annual fund campaign. Each of these three major creative initiatives have been executed with heavy design emphasis on angles that (literally and figuratively) stand out—offering a glimpse into the atypical offerings & achievements of the school, and pointing to extraordinary stats & stories.